Seo firms insights
In these years search engines started their services in order to facilitate the internet users to search information easily. With the increase of popularity of the search engines among the internet users, some search engines developed business models. These business models were developed to finance their services like Open text in 1996 offered pay per click program. In 2000, Google, the largest search engine offered its search engine marketing program. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses.